FASHIONPOWER HAS A LONG HISTORY

In 1897, following a thorough training under the Trappist monks, Jan Nelemans started his own business as a tailor in Zundert. His entire range consisted of men’s corduroy trousers in 2 colours and 4 sizes – these were much in demand at the time.

It was to be the start of a long family tradition in clothing. Production was continued by Jan’s son Sooi until 1959, but by 1946 his grandson Aman had already started selling clothes door-to-door. He would head out every day with a bicycle and 4 suitcases. 

In 1949, the first store opened; all 14 square metres of it. Shops were the future – 20 more would follow over the years throughout the Netherlands. They were considerably larger than the first; fashion for the whole family, from socks to overcoats every variety of outerwear.

As a true family business, the whole family worked for the firm – everything revolved around clothing and customers.

The current generation, Reg and Ronald, launched what is now FashionPower and chose to specialise in sportswear – developing and designing clothes and having them manufactured by specialists. Sportswear that is comfortable thanks to its functionality and size, in tune with the fashions of today.

The choice of sportswear was motivated by the social benefit of helping people to exercise. Our mission is to enable everyone to move in comfort.

That calls for a true craftsman’s hand, because there are a great many elements involved. The right fabrics and accessories, a good shape and fit, functionalities such as elasticity, breathability and keeping dry, insulation and protection against UV radiation, to name just a few. And at the same time, we have to ensure compliance with national and European regulations and safety standards which have become ever more exacting.

This is the craftsmanship which you will find in our products – as a result of long tradition but also as a result of our vision and passion for good clothes. To become a member of our team, you need knowledge, creativity and lots of passion. We work out every detail because we want to be the best at what we do.

This is achievable only by remaining close to the customer; first testing to make sure a product is good and then checking that the big picture is right. At the end of the day, if the customer can exercise in comfort, everyone is happy.

We have been making customers happy since 1897.

GLOBAL PRESENCE

Netherlands
Belgium
Germany
Austria
France

Switzerland
Denmark
Sweden
Norway
Finland

England
Ireland
Scotland
Spain
Portugal

Russia
South Africa
Morocco
Canada
Australia
China