The current generation, Reg and Ronald, launched what is now FashionPower and chose to specialise in sportswear – developing and designing clothes and having them manufactured by specialists. Sportswear that is comfortable thanks to its functionality and size, in tune with the fashions of today.
The choice of sportswear was motivated by the social benefit of helping people to exercise. Our mission is to enable everyone to move in comfort.
That calls for a true craftsman’s hand, because there are a great many elements involved. The right fabrics and accessories, a good shape and fit, functionalities such as elasticity, breathability and keeping dry, insulation and protection against UV radiation, to name just a few. And at the same time, we have to ensure compliance with national and European regulations and safety standards which have become ever more exacting.
This is the craftsmanship which you will find in our products – as a result of long tradition but also as a result of our vision and passion for good clothes. To become a member of our team, you need knowledge, creativity and lots of passion. We work out every detail because we want to be the best at what we do.
This is achievable only by remaining close to the customer; first testing to make sure a product is good and then checking that the big picture is right. At the end of the day, if the customer can exercise in comfort, everyone is happy.
We have been making customers happy since 1897.